Live the celebrity lifestyle
Unlike other celebrity and lifestyle magazines, Celebrity Secrets is a trusted media publication that’s more ‘how to’ than ‘who’s who’; more ‘get it’ than gossip; more inspiration than just information.
Celebrity Secrets’ editorial does not shy away from important social issues. The title gives celebrities a platform to promote ethical campaigns and causes close to their heart as well as communicate their practical, actionable advice, experience and expertise.
Each edition focuses on issues that make celebrities relatable as well as covering subjects that fulfil the immediate needs of readers: managing family life, planning for holidays, maintaining physical and mental health, and preparing for seasonal occasions, such as Christmas and New Year.
A typical reader is female (89 per cent), aged 38-years-old on average. Around 359,100 of the readership is in the ABC1 socio-demographic. The 150,000 printed copies are distributed nationwide in OK! Magazine’s bumper packs alongside complementary magazines New! and Star. A digital edition of Celebrity Secrets is posted on ok.co.uk, sent to all OK! online subscribers and promoted on all of OK! and Celebrity Secrets’ social media platforms (Instagram, Facebook and Twitter).
DISTRIBUTION
- Print, online, mobile & social media
- OK! Magazine provides oversized A4 print editions of Celebrity Secrets to 954,000 UK readers
- MailOnline & Sun Online distribute Celebrity Secrets’ digital features
- High Instagram engagement rate of 3% from 50,000 followers: better than @heatworld (1%), @ok_mag (1%) and @hellomag (0.7%)
- Celebrity Endorsements of brands, products and services via Twitter, Facebook and Instagram
Audience
Market position
- A sustainable print magazine business
- Challenging the closure of women’s print titles
- Giving smaller businesses cost-effective, high-profile advertising
- A combined print, social media and digital circulation of over 166k
Content
- A celebrity focus in every article
- Relationship with hundreds of celebs
- Over 50 famous names featured every year
- Cover stars include Katie Piper, Tamara Eccleston, Danielle Lloyd, Denise Van Outen.