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The Ultimate Cost-of-Living Savings Guide

A Multi-Platform Campaign Connecting Brands with Engaged Consumers

EasyWays: The Ultimate Cost-of-Living Savings Guide is a high-impact, multi-channel marketing campaign connecting brands with engaged consumers through trusted national media. Designed to help consumers navigate the cost-of-living crisis while providing brands with unparalleled exposure, EasyWays features an exclusive 8-page, full-colour print supplement in The Mail on Sunday, the UK’s biggest Sunday newspaper, alongside a dynamic native content series on MailOnline, one of the world’s largest and most visited news platforms.

The Mail on Sunday has a long-standing reputation for championing consumer interests, making EasyWays the go-to resource for readers looking to save on essential expenses. By showcasing brands offering savings and exclusive promotions across key consumer categories such as living expenses, utilities, food, groceries, transport, healthcare, clothing, accessories, financial and legal services, EasyWays ensures maximum engagement and relevance.

With 1.1M print readers—79% of whom read only a weekend newspaper—and MailOnline attracting over 160M unique browsers globally, brands featured in EasyWays benefit from premium visibility in a trusted editorial environment. Each native feature is promoted on the MailOnline homepage for 12 weeks, guaranteeing at least 200,000 unique views per article, while a dedicated EasyWays content hub is boosted by 10M+ ad-site traffic drivers, directing engaged readers to featured brands.

Hurst Media LaBs, our dedicated Trusted Media Studio, ensures high-quality, engaging content seamlessly aligned with the editorial style of The Mail on Sunday and MailOnline. Secure your spot in EasyWays today and position your brand as the key solution for cost-conscious consumers. Contact us now!

Distribution

The Mail on Sunday

  • 800,000 average circulation of Mail on Sunday
  • 2,100,000 averageprint readership Distributed UK wide

MailOnline

  • Feature promoted on the MailOnline homepage through winter.
  • Minimum 200,000 unique article views guaranteed per feature.
  • Hub promoted with 10 million traffic drivers through winter.
  • Includes perpetual hosting on hub for article and voucher lisitng.
  • Available nationwide.

Published in The Daily Mail Newspaper & MailOnline:

And stay tuned – it’s set to be featured in other top publications soon!

Audience

Market position

  • A sustainable print magazine business
  • Challenging the closure of women’s print titles
  • Giving smaller businesses cost-effective, high-profile advertising
  • A combined print, social media and digital circulation of over 166k

Content

  • A celebrity focus in every article
  • Relationship with hundreds of celebs
  • Over 50 famous names featured every year
  • Cover stars include Katie Piper, Tamara Eccleston, Danielle Lloyd, Denise Van Outen.

Get Featured in EasyWays – Exclusively with Hurst Group!

The only way to be featured in EasyWays is via Hurst Media. To see your company in any of the trusted media features Hurst is arranging, call 020 3478 6017 or email sales@hurstmediacompany.co.uk