EasyWays: The Ultimate Cost-of-Living Savings Guide is a high-impact, multi-channel marketing campaign connecting brands with engaged consumers through trusted national media. Designed to help consumers navigate the cost-of-living crisis while providing brands with unparalleled exposure, EasyWays features an exclusive 8-page, full-colour print supplement in The Mail on Sunday, the UK’s biggest Sunday newspaper, alongside a dynamic native content series on MailOnline, one of the world’s largest and most visited news platforms.
The Mail on Sunday has a long-standing reputation for championing consumer interests, making EasyWays the go-to resource for readers looking to save on essential expenses. By showcasing brands offering savings and exclusive promotions across key consumer categories such as living expenses, utilities, food, groceries, transport, healthcare, clothing, accessories, financial and legal services, EasyWays ensures maximum engagement and relevance.
With 1.1M print readers—79% of whom read only a weekend newspaper—and MailOnline attracting over 160M unique browsers globally, brands featured in EasyWays benefit from premium visibility in a trusted editorial environment. Each native feature is promoted on the MailOnline homepage for 12 weeks, guaranteeing at least 200,000 unique views per article, while a dedicated EasyWays content hub is boosted by 10M+ ad-site traffic drivers, directing engaged readers to featured brands.
Hurst Media LaBs, our dedicated Trusted Media Studio, ensures high-quality, engaging content seamlessly aligned with the editorial style of The Mail on Sunday and MailOnline. Secure your spot in EasyWays today and position your brand as the key solution for cost-conscious consumers. Contact us now!